Strategic internet marketing involves the coordinated and aligned usage of internet communications, internet marketing methods and internet based tools to achieve strategic business objectives such as lead generation, market penetration and revenue growth. These 5 commandments will help you focus your company resources and deploy them within the most cost-effective way to achieve your intended results while minimizing waste of time, money, and effort.
Listed below are the five commandments of strategic online marketing:
1. Be Like Obama, Be Strategic
During Barack Obama’s historic run for that office of President of The United States, his campaign masterfully selected a core strategic message and stuck into it. From his speeches, towards the title on the lectern, and up for the wording and color scheme of the campaign websites, everything was designed to strengthen the central message of the campaign, which had been “Change we can have confidence in.”
While some competitors like John McCain vacillated between being the “experience” candidate and the “maverick” candidate, Barack Obama’s team kept his positioning constant.
The large scale integrated planning reflected by that presidential campaign may be worth emulating for just about any strategic marketing campaign. You have to identify the core value proposition and persona you wish to give the marketplace, and then integrate that message through every website marketing channel or platform which you use. Fight the temptation to fall crazy about the various tools as opposed to your larger strategy.
2. Possess A Take Or Get Hung Up On
One of my personal favorite shows on sports radio features a host who threatens to hold up prematurely on those who usually do not “possess a take” — his way of saying they do not possess a point.
To leverage the internet for your business, you must establish a content curriculum. Whether you plan to produce an authority content website, or you want to engage actively on social media marketing platforms, you have to be willing to communicate authoritatively on issues that are relevant and important to your target marketplace or audience. Either that, or else you must be ready to be very entertaining.
3. Attract, Capture, Engage then sell
Just having knowledge of your line of business is not enough. You need to deliver your content into systems that can draw website traffic to you. Certainly one of my personal favorite ways to get this done is thru Internet search engine optimized content sites.
After attracting visitors, you need to have a method to capture their information so that you can stay in touch with them. Using a simple email capture form is essential-have for every strategic website marketing effort. Your chances of generating any clients from the web diminish greatly in case you have absolutely no way to capture web visitor information.
Engagement within this context, means maintaining constant communication. Whether you utilize videos, tele-seminars or email newsletters, frequently communicating with prospects, clients and referral centers is essential for gaining maximum leverage from all your web efforts.
If you have built trust this way, don’t be afraid to promote. Let them know what valuable services or products you have for them. Always accomplish this in the conversational context you might have already established.
4. Multiply Yourself With Partners and Affiliates
One of the most effective ways to accelerate your success on the internet is to recruit affiliates or higher-level partners (referred to as “super affiliates”) to spread the word about you, your products or your services.
You can do that by creating informational products with high enough profits which you can offer an incentive to affiliates who successfully sell your products or services. When combined with an inventory-building effort, this powerful strategy can help you recruit and retain affiliates who have a “self-interested” motive for marketing your products and services.
5. Syndicate Yourself
The web does such a good job of fragmenting your clients that you need to use a presence in as much platforms and websites as possible. This really is particularly true of social media marketing efforts. One of the better approaches to leverage the web for business growth is always to syndicate your content in a way that your content is reproduced automatically (and shared by other web publishers) any time you publish content online.
One excellent method of doing this really is through publishing articles to article submission sites like EzineArticles.com (where email newsletter publishers can locate them for reprinting), and syndicating your videos through tools like Video syndication tools like TubeMogul.
The net is actually a paradise to get a bootstrapping entrepreneur. A bootstrapper is definitely an entrepreneur who finds ways to achieve business objectives without relying on conventional borrowing or selling off chunks with their equity to investors.
Decide to extract maximum leverage for your business of the many free tools and platforms available today online. Powerful (and free) platforms like YouTube and Facebook provide you with numerous choices to obtain your marketing message out. Other tools like TubeMogul.com, Ping.fm, and OnlyWire.com can assist you to syndicate your content to numerous different websites rnkgqw once.
You can also leverage the web to get in touch yourself or perhaps your associates with powerful players inside your industry or with potential strategic partners.
My advice for you is that you read and re-read these 5 commandments, and then think carefully about how exactly you can apply these to your strategic website marketing plan to get more leads, make more sales, gain influence and boost your profits.