We can’t stress enough the value of a well written press release. When you are writing your press release, keep your target audience in mind. Concurrently, take into account that part of your audience is going to be an editor, reporter or journalist. This is very important as these are the individuals that if they like your story, will publish it providing you with another arm of exposure.
Ensure that the first paragraph of the press release answers the most important questions like Who, What, When Where and Why. You might have one sentence never to loose the editor/journalist.
The content inside your press release should be accurate, easily readable and to the stage. A well written press release does not have to be a novel. Remember the point of a press release is to entice the reader or journalist to contact you for further information. You do not have to tell your Companies entire life history. In fact, shorter press announcements (usually between 175 – 300 words) have a tendency to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative bit of information to fill a place within a magazine, paper or website. Have you ever seen short snip-its inside the side of a magazine, or on the side in the page on a website. Guess in which the information comes from.
A carefully written and informative press release will make sure to capture your eye area of journalists. Ensure you spend some time, and edit your release carefully. Section 2 – Do Not Embellish or Exaggerate Your Press Release Grammar. While we already know a properly written press release, with perfect timing provides you with the exposure everyone is looking and longing for.
Now that you have written your press release, submitted it for distribution and therefore are receiving telephone calls and emails about it, you will no doubt possess some inquiries to be answered.
In case your press release is written with embellishments, you will rapidly lose credibility. Keep in mind, that this loss of credibility will also carry up to future press releases. Journalists will remember a source. They will likely remember an identity. They are going to remember a web site. In the event you leave a poor taste in their mouth, they are going to keep this in mind experience. What this means is next time you submit a press release, which can be accurate the next time around, will not be checked out by a journalist that remembers you as someone who will embellish a narrative. Usually do not embellish or exaggerate your press release.
Make certain if you are using facts and figures to boost your story, which you provide sources of these numbers where you could. The reason behind this really is simple. It adds credibility. Should you publish figures or information, however the information is accurate, people may go using the theory “it ought to be to great to be real”. Again, although completely innocent, may lead to appear stretching the facts. And again, this will result in your press release possibly being overlooked down the road.
If the details are true, and you also cannot back it up, if possible go conservative and let them know once they contact you. This may not necessarily be possible, but remember, you may not want to turn a journalist/editor off.
Section 3 – Grammar Please be sure that your press release has become read, edited and re-read before submission. A poorly written press release is a extremely fast switch off for just about any journalist or editor. A poorly written press release will also be a negative reflection for any Company.
By doing so, it is possible to capture any grammatical errors. Although some of the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically decrease the chance for error.
Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This is effective for pr releases that could be a little on the longer side.
Perhaps have a coworker or friend review your press release. Sometimes another set of eyes may catch a mistake. While you might have read and re-read your projects, sometimes when you are extremely focused, you could tune an error out.
Hold off until the morning and re-read your press release. You would not believe what a difference a night of sleep are capable of doing for you personally if you are writing. When your bright and fresh, re-read your press release to ensure it is actually exactly how you desire it.
If everything reads well and there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire happens to be using a number of editors so that you can provide you with the writing service or editing service for the press release. Even though this feature is not really now available, our company is concentrating on this for you.
Section 4 – How Frequently In The Event You Submit Your Press Release? At 24-7 Press Release Newswire we provide various types of press release distribution which range from basic to professional. Our professional sneak a peek at this website is under our Mass Media Distribution program and includes press news distribution to your pool of approximately 80,000 journalists, 4000 internet sites, opt in journalists that request news to be sent straight to their inbox and naturally relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The New York Times, USA Today, Ask Jeeves, Google News amongst numerous others. At 24-7 Press Release, distribution can also be sent to opt in feed subscribers that subscribe to pull our headlines for content on their own websites. When our headlines are updated, their headlines can also be updated. Part of this wonderful press distribution is attributed to our partnership with PR Newswire.
Since we have now wowed you with what sort of press release distribution we are designed for, we need to let you know that the poorly written press release will receive pretty much no pickup. This means that although some places may actually publish your press release (not many places though), if it is poorly written, it will likely be immediately disregarded. This also means that journalists will look at it and disregard it. They will also, probably disregard future press announcements through the same source/Company.
Section 5 – How Often In Case You Submit Your Press Release? We now have this query asked to us often times now have decided to finally include this bit of information inside our Press Release Writing Tips section.
Just how often should you submit your press release? Rule of thumb is once to twice per month. However, if you do not possess news worth mentioning, then once a month is a good rule of thumb.
A Lot Of Companies go through changes. Management changes, product changes, service changes or other changes. Not to have something to create about, generally in most companies will be rare. Do you have a hot new service you are now providing? Do you have a great new service you plan to provide springing up down the road that you would like to inform the general public of? Do you have some new widget whlexk you happen to be importing that no one else has? Are you hiring new executive from the Fortune 500 Company that will add an asset to your organization? These are just a couple of ideas to be aware of.
Some of our customers have found using a mixture of our Mass Media Distribution press distribution type once per month, coupled with a reduced degree of distribution at a second time inside the same month to operate well on their behalf.