Most AdWords Management companies would love you to think that AdWords management is about market and keyword research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small area of the AdWords puzzle. Focusing on it and keyword list building alone can easily be fatal for your AdWords campaigns. As a matter of fact, it is totally useless if you or your AdWords management company focuses solely on market and keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a very good reason to keep miles away from AdWords management companies that go on and on about their “market and keyword research”. Keyword research can be VERY expensive if it’s not done the right way. I see it as being a crutch for a lot of AdWords management companies. All things considered, how hard can it be to build a sizable keyword list, sit back and watch as being a client spends countless dollars testing out a whole new list then simply seeing which search terms are profitable or not.
My point is keyword research is something that is certainly very cost efficient and will not require a lot of wasteful spending. It is additionally something that ought to be done very gradually to stop wasteful spending on large amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- Should you come across a company that covers market and keyword research without telling you about the following things, watch out. When they don’t mention these next few thing for you then 1) they don’t have what it requires to safeguard your wallet from wasteful spending, 2) They’re not doing much work for you…Whatsoever.
AdWords Management will not be Information On Keyword Research
Actually Niche Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is extremely important in AdWords management for the reason that Google HATES campaigns that have little if any adgroup relevancy. Irrespective of how many hours it takes to set a campaign up like this, even if it a whole new keyword list your campaigns needs to be set up with perfect relevancy. Each keyword needs to be put into an adgroup all by itself or either be put in an adgroup with just a few closely related keywords. It may take hours to set up a campaign like this but it’s an essential step in decreasing outrageous click costs.
Ad Relevancy- I can’t tell you how frequently insufficient ad relevancy KILLS AdWords campaigns. Google is enthusiastic about relevancy, of course and expects to see that your particular ads are perfectly related to the keyword which was searched on. Every one of keywords an ad written particularly for that individual keyword with all the keyword searched on appearing at least 2 times within the ad. Why don’t AdWords management companies let you know about this? This can be a crucial a part of market and keyword research! Initially you will get sorry results and click costs in case your ads don’t have perfect relevancy! Secondly how can you possibly get accurate results from “Niche Research” if you’re contaminating your research with ads which do not convert and this be very expensive?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy includes a heck of a lot to do with market and keyword research. Consider it… Precisely what is the entire purpose? The objective of keyword research is to find which keywords are:
A-Profitable (Are People searching under this keyword thinking about buying my product?)
B-Affordable- (Providing an excellent return on your click cost investment)
C-HORRIBLE – (You have to find which search terms are certainly not bringing you targeted prospects and sales. You know, the ones that cost so much money but don’t bring in a dime. You have to find these terms and DELETE them.)
Landing Page Relevancy is where with a mixture of special programming and Seo, you will make your landing page perfectly relevant to your keyword list. This keeps customers on your own site longer and makes Google charge you far lower costs per click. Whatever you decide to do ensure that you don’t fall for the whole “Niche Research Speech” most AdWords management jmegga are giving as it is “nothing” minus the strategies I mentioned previously.
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